I have the privilege of teaching at Baldwin Wallace University in Berea, Ohio. I teach two courses, Applied Marketing Analytics at the Graduate level and Visualizing Data for Analysis at the Undergraduate level. Back in July I had the pleasure of presenting at the Columbus Tableau User Group to share my journey. I go in depth about utilizing Tableau Desktop and Tableau Prep to assist with teaching the students and outline the approach taken to develop a lesson plan. Tableau has proven to be a great way to view data, understand data, and craft truly amazing analysis. As an added bonus, Shu Schiller from Wright State University, did a wonderful presentation on Telling Stories with Data. She did an amazing job of engaging with the audience through a remote setting and I left feeling inspired to try the different approaches she outlined!
Author: Admin
Embedding Tableau in Salesforce
I had the pleasure of presenting (at a high level) the path taken to embed Tableau Server dashboards within Salesforce.com. Also, be sure to check out the presentation before it from Jim Dehner with masterful explanation of The Order of Operations within Tableau
The Adventure Begins…
Every adventure starts with a single step… or blog
— Lau-tsu and me
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
About AiMA
Adventures in Marketing Analytics was started by Jeremy Paytas as a way to share his life experiences in the world of Marketing Analytics
How it all began
- My dad was an Accountant, so I thought I’d follow in his footsteps
- After my first Accounting class I soon realized I did not want to do that for the rest of my life (no offense Accounting friends!)
- I really enjoyed my Marketing classes. It had the right blend of business, psychology, and creativity for my liking
So my first foray came in college at Cleveland State University where I was lucky enough to have excellent Marketing professors from seasoned industry veterans in both Advertising and major Marketing roles at big corporations
After graduating with my Bachelor’s in Marketing and earning MBA I was lucky enough to
- Get my first job in the Marketing department of a regional bank
- Learn how to code in SAS from who would become a very good friend
- Learn how to build and execute Marketing campaigns
That was just the beginning. Soon it led to amazing opportunities that included
- Starting a new campaign management function and team at a local marketing agency
- Building that team out and hiring truly amazing people
- Moving into management and a director role
- Exploring data and data visualization through SQL and Tableau
- Becoming Director of Business Intelligence
- Consulting for world class companies
- Becoming an Adjunct Professor at Baldwin Wallace University
I hope to use this blog as a way to build share a lot of the knowledge I’ve accrued (see, I can’t shake all of the accounting out of me), share with others that might be interested, and document my journey along the way
Adventures in Marketing Analytics 